Canva is an online graphic design platform that allows users to create social media posts, presentations, posters, videos, logos, and various other visual materials. The platform offers a wide range of pre-designed templates and design tools, making it easy to create professional-looking designs quickly and effortlessly.
Canva was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams in Perth, Australia. The primary goal of the platform is to empower anyone, regardless of their skills or experience, to design anything they need.
The platform is available for free, but it also offers paid subscriptions, such as Canva Pro and Canva for Enterprise, which include additional features and resources. Canva Pro gives users access to premium functionalities like brand kits, expanded storage, and extra templates.
Canva also provides specialized options for educational institutions and non-profit organizations. For instance, Canva for Education allows teachers and students to use the platform for free, making it easier to create visual content in educational settings.
In March 2023, Canva introduced a suite of AI-powered design tools as part of its Visual Worksuite, aimed at accelerating the design process and providing new possibilities for users, particularly for team-based projects.
The platform is accessible through mobile apps for both Android and iOS, enabling users to design from anywhere, at any time.
Overall, Canva is a versatile and powerful platform that provides all users, regardless of their design experience, with the ability to create professional-quality visual materials easily.